By Thibaud (Jakarta100bars) →
Pho 24 is a chain of Vietnamese restaurants with several locations in Asia. Specializing in Pho, it belongs to a major conglomerate in Vietnam which is also the owner of Highlands Coffee.
I've actually lived in Vietnam for several months and I tried hundreds of street Phos there (Pho is pronounced a bit like F*ck, without the "K" sound at the end).
Even in Vietnam, Pho 24 is not that good and it is expensive. The other major chain, Pho Ong Hung, is much better in my opinion.
The pho in Pho 24 Jakarta does not taste anything like authentic pho. It is bland, the meat is low quality, the bean sprouts are too big, and instead of the usual Vietnamese herbs (long coriander, cinnamon basil), they serve you a kind of parsley that does not add any flavours to the broth. It costs over Rp60,000 including tax, not worth it .
Overall: If I ever return to Pho 24 in Indonesia, I will not order their pho again. For the other dishes, I haven't tried them yet but I would not expect great tasting food.
Pho 24 contacts details:
Several locations in Jakarta, among which:
Gandaria, TIS Square Tebet, Food Court Grand Indonesia, Alam Sutera Boulevard, Mall Kelapa Gading 3, SMS Serpong, Jalan Wolter Monginsidi (Senopati) No 38, PIM (Pondok Indah Mall) 1 and 2, Pacific Place, Senayan City, Kota Kasablanka, Lotte Ciputra World, CityWalk Sudirman, Central Park, Puri Indah Mall.
Facebook Page (vietnamese language): Pho 24 Vietnamese Food
Phone numbers: See website above.