
Holy Smokes is a chain of slow-smoked Texas-style BBQ restaurants, with currently three locations in or near Jakarta (Alam Sutra, Pantai Indah Kapuk and Wolter Monginsidi). It is part of Ersons Food, a group founded by three brothers who also own the famous Holy Crab franchise (previously reviewed here ). I visited Holy Smokes in Wolter Monginsidi on a Thursday evening, shortly before closing time. It is easy to spot from the outside, with its massive, bright sign that makes you feel as if you had reached the Holy Land. By the time I entered, it was still relatively busy, which was not a surprise considering it is one of the most popular restaurants in the area. Its interior design is based on an industrial theme and it reappropriates some of the graphic codes and materials used on construction sites or factories. Add to that the large communal table at the center of the main dining room and you really get the impression of eating in a chic American canteen.